Client:
Capital One
A robotic arm and clever in-camera techniques allowed us to seamlessly link bank and café activities into single, continuous shots. Designed for a multi-platform rollout, each asset was created in multiple versions optimized for targeted ads, in-café screens, and YouTube. Each piece of gear offers unique opportunities for storytelling and it was really fun exploring a the Cinebot robot arm.
We worked closely with the technician during pre-production to understand its capabilities and what would be possible in an enclosed space, like the café. Ultimately, we were thrilled with the camera moves we developed, including a shot where a banking customer and a café customer, traveling in opposite directions, converge into one frame.
Shooting on location always provides great opportunities for storytelling. It’s a fun challenge to analyze the space and find the inherent angles and lighting scenarios that make it sparkle.
The café’s limited space posed a challenge for a large piece of equipment like a robot arm, but we found solutions that maximized its visual potential while still making the cafe feel warm, spacious, and inviting.
Creative Director MICHAEL SLAVENS Director MICHAEL SLAVENS Executive Producer HALEY MENCHEL Director of Photography ANDREW PETRILLA Editor MICHAEL SLAVENS Graphics SCOTT RINEBOLD JUSTIN WOLFSON Producers JODI PRINCE, EILEEN MARABLE, PATRICK PANIAGUA
