Client:
Amazon
Each spot centers on a hero item, with custom-built sets designed to reflect its aesthetic and personality. The series is unified by a recurring visual motif: an iconic Amazon-blue front door that frames each athlete’s world.
Our team worked closely with production designers to fabricate the door and build out the sets in a way that popped off the screen. And our DP added energy to the videos by making use of a POV helmet rig, zoom lenses, and dollies to create dynamic camera moves.
Working closely with our director, DP, and illustrator, we developed detailed storyboards that allowed the client to fully visualize the creative approach well before production began. With each athlete’s schedule offering only a narrow window for filming, careful previsualization was critical to ensuring every moment on set was used efficiently.
The boards helped map out how the colorful set designs would live within the studio space, while also allowing us to workshop transitions and visual beats in advance, refining the rhythm of each spot long before the cameras rolled.
Creative Director ANDREW PETRILLA Co-Directors ADAM LOEB, ANDREW PETRILLA
Executive Producer HALEY MENCHEL Director of Photography ANDREW PETRILLA Editor ANDREW PETRILLA
Graphics SCOTT RINEBOLD, NICO DICOLA, JUSTIN WOLFSON, IAN GRIER
Producers JODI PRINCE, EILEEN MARABLE, PATRICK PANIAGUA
