Client:
New York Times
Working closely with T Brand Studio, we created two videos that celebrate the details - like the technique behind the perfect stir - because it’s the little touches that refine any experience.
Curating the details for a luxury spirits brand, like Grey Goose, brought together an incredible team including our art department, Grey Goose’s master mixologist, and Anthony Davis’s personal wardrobe stylist. By balancing each collaborator’s creative vision, we crafted films that reflected the brand’s elevated style while celebrating the festive energy of the holiday season.
Working with Anthony Davis was a joy. We built a premium look and a relaxed, playful environment that allowed his personality to take center stage. Our team thrives on working with bold personalities and shaping the creative in ways that bring out their natural charisma.
The authentic tone of these pieces helped them thrive on social media platforms. Shared on both Anthony Davis and Grey Goose's accounts, the series had a wide reach with hundreds of thousands of views.
Creative Director ANDREW PETRILLA Director ADAM LOEB Executive Producer HALEY MENCHEL
Director of Photography DANIEL ST.OURS Editors ANDREW PETRILLA, GABRIEL O'BYRNE
Producers JODI PRINCE, PATRICK PANIAGUA
