It's Better with the M

Client:

The Garden Creative

Directing

Motion Graphics

Illustration

Producing

Writing/Concepting

A tongue-in-cheek in-house animation project designed to be a part of our 2026 rebrand announcement. Gardencreative.co became gardencreative.com - which is obviously NOT a big change - but we wanted to riff on word-play where a missing ‘m’ significantly changes the meaning of a phrase. It was a tea_ effort, excuse me, team effort!

What made this project so fun to develop was that everyone at The Garden was collaborating together. We started with a company-wide brainstorm, then our creative directors narrowed down the best ideas for our 2D and 3D animators to illuminate. It was important for us to showcase our design and animation chops, so each vignette featured a different illustration style while weaving in our new color palette throughout.

Music and sound design were treated as a single continuous thread, with a central melodic motif anchoring the piece while instrumentation and energy shift to match each scene. Musical cues often double as sound effects and vice versa, creating moments of anticipation, intrigue, and surprise that tie the entire piece together.